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Around 1973 I bought my first new car, a Dodge Dart Sport, painted taxicab yellow. I would be a relatively inexperienced driver and desired to be seen. More importantly I followed the findings within the April issue of Consumer Reports which gave that car its highest rating. It was great advice to the time. Ralph Nader's consumer campaigns for safer autos and quality built Japanese cars were emerging using their infancy as the Big Three auto makers reigned supreme. But despite CR's recommendation my Dodge was a dog mostly because with the inferior technology and standards of the time. Fortunately, times have changed and cars have significantly improved thanks in large measure on the combined efforts of consumer activist Ralph Nader, the influential Consumer Reports, and the competition waged through the Japanese auto industry. What hasn't changed will be the selling practices of the latest car dealerships and with this reason alone a Survival Guide becomes required for serious consumers looking to purchase a new car. This writer continues to be over the ringer with new car purchases and the maintenance that follows so it is with a much more than 3 decades experience, like my beloved Uncle Julius, that I share what I've learned. Be prepared to be shocked.

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Automobile dealerships exist to make a profit, they should, I don't begrudge them at all for that. It's an incredibly tough retail business. Markups on car sales are particularly low in comparison to retail sales of other goods. For example, a dealership buys its cars from manufacturers for many thousands of dollars less compared to Manufacturer's Suggested Market Price (MSRP), less confidential bonuses, incentives etc. The smaller the passenger car small the profit margin. I worked inside the fine jewelry business right away from high school and very quickly learned that this markup on fine jewelry was at least 100% with merchandise moving faster than new cars in the automobile showroom. So the end result is this, dealerships are going to squeeze every dime from customers to fulfill their exorbitant overhead, payroll, taxes etc. nevertheless they must sell cars to be in business while consumers want the best deal possible.

My first rule of thumb is take charge of one's new car purchase prior to deciding to need to buy a brand new car. What would you do should you suddenly found yourself without your trusted wheels? If you walk right into a dealership the following morning unprepared, they GOTCHYA! Today, right now, decide what size car you need should that scenario happen and do whatever is essential to improve your credit worthiness. Forget the televised "car ad hype" and also the bosomy girls at car shows. This is serious business. It's true that the best independent researcher associated with a model year car is Consumer Reports. If you aren't a CR subscriber go as a result of the local library and look for their latest April issue along with the April issue of previous years, the annual Auto Buyer's issue. When CR's April issue "hits the newsstand" in early March buy and save it as being a reference. It's their most widely circulated issue as well as for good reason, you'll learn which car may be the most reliable, cost effective and safest in its class. Whether you like its styling or not, ego aside, that is the vehicle you could well give preferential shown to purchasing. The safety of you and your passengers should continually be your primary concern at exactly the same time because vehicle's reliability and predicted repair record.

Never, ever, walk in a showroom and volunteer solutions to questions that weren't asked! The less you talk, the better your negotiating position. And don't expect to finance the vehicle over the dealership! That's a significant GOTCHYA that will cost you dearly. ARRANGE YOUR FINANCING IN ADVANCE! COMPARISON SHOP!! Your credit history determines your best deal. If you are a serviceman, veteran or immediate relative contact the Pentagon Federal Credit Union and should you be service connected contact the Navy Federal Credit Union for quotes. If you don't be qualified to receive a either as well as in the big event you do, have a baseline quote from neighborhood s before checking with s, which quote must never exceed 36 months. Credit unions are extremely customer friendly in the event of unexpected financial problems. Timely communications with the local can prevent a repossession that is more probable to happen should you finance through the dealership or . NEVER talk "trade-in." Plan with the idea to keep your old car or sell it off privately for max return.

There are many different plans and schemes that purport to supply good car deals. However, only two merit your consideration. The reason others aren't worth much is the very fact that dealers don't compete for your business or if they "COMPETE" they set the policies to assure their finest outcome. An ingenious marketing partnership today combines Costco with area dealerships as well as the placement of a completely new car with the entrance to Costco having a sign that reads, "Ignore the sticker price. Members pay less." The dealer sets every certainly one of the terms, especially price. In addition to the scheme a car buyer's magazine, "Costco Auto Program" awaits customers as they exit the warehouse. No competition here, its just another version of dealerships' showroom but psychologically the car and magazine display are in the environment where costs are consumer oriented and also the subconscious suggestion is that this deal is often a worthwhile purchase. It ain't!

Consumer Reports offers the second best method to car buying. But beware, unless you, the consumer, are good at handling price negotiations, (most people aren't) this method probably isn't for you. Basically, to get a fee they assist the consumer discover the price the dealership pays for any car (Dealer Invoice). From that place to start you, the consumer, "work up" towards the price you're happy to pay. This can be a great technique but unless you're experienced at handling negotiations on this sort the dealership will have a very major advantage. The salesperson will try to "work down" from the MSRP to optimize their maximum return.

My favorite car buying technique costs merely a 0.00, can help save upwards of ,000.00 (less compared to the MSRP), can be acquired through the entire continental Usa and it is run from the online nonprofit CarBargains.org. To start the process you MUST know exactly what make and model you would like to buy (including the number of cylinders, options, and accessories, see Consumer Reports) and neglect the color. Then, CarBargains obtains several commitments by phone from area dealers for the specific car. The dealers independently bid against the other for the business for your same car and you never spend time comparison shopping. So let's the lowest quote for the car "A" comes coming from a dealer 50 miles away but your nearest bidding dealership has the highest price. The technique is this: call a nearby Sales Manager, the name is furnished by CarBargains, and hang up up a scheduled appointment to satisfy him or her and ONLY him or her! That person isn't on commission whereas the salesperson conditions commission and whose time is valuable when you take a test drive and do not know enough concerning the car you wish to buy.

When could be the best time and energy to satisfy the sales manager? ALWAYS between 8:15 P.M. and 8:30 P.M. - these folks have been at it all day and therefore are itching to visit home, they're ready to shut the offer (SELL) so take your sweet time! If possible, plan to buy the very last week with the month and so the dealership can meet its monthly quota. Of course should you need the car at the beginning in the month, you require the car at the beginning from the month! You MUST photocopy the cheapest quote and produce a minimum of two photocopies in the original (not the original) with you. Again, be prepared to own your Credit Union's financing commitment to be able and each individual should have his or her calculator to make sure that and understand ALL figures that go in the Sales Contract and do not hesitate to challenge any dollar amount you desire removed. It just isn't uncommon that the Sales Contract dollar figure will likely be higher than the verbally agreed upon price, so BE VIGILANT!! Any dollar figure that doesn't make sense could be removed. If you're single female buyer enter in the showroom with no less than one male, calculator in hand. Sorry, no offense, but it is the very nature from the beast. Only when asked, does one let the Finance Person know "This Is Really A Cash Sale" and decline ALL dealer attempts to advance with the dealership. Never exhibit "GaGa" emotions of shopping for a whole new car (pretend you're buying asparagus) and do not let yourself get talked in the seemingly endless options that will likely be thrown inside your direction. Any option can be added later by an independent at a fraction in the dealership's price. Even probably the most basic cars today are factory equipped with necessary options, including air conditioning. All you want the dealership to complete is match the minimum quote nevertheless its OK if you've got to pay upwards of 0.00 to 0.00 to the convenience of your local dealership. Enter the showroom at 10:00 A.M. and you will be shanghaied for hours on end using a salesperson running back and forth for the sales manager and both will likely be waving arms, shaking heads, grimacing in pain and seeking for the ceiling for divine intervention. Guaranteed! It's just "An Act" and zilch greater than just "An Act". The following paragraph will reveal the nonsensical nature of most sticker prices that being a car buying society we had been programmed to imagine had to get negotiated.

Consider this documented example of a consumer who purchased a brand new car using the CarBargains technique after depending on Consumer Reports for due diligence. Every completely new car features a federally mandated factory sticker measuring approximately 16"x9.5" with predominantly blue and white colors and affixed on the side window. Its most critical features include a listing in the standard equipment, mileage estimates, crash test ratings, as well as the facetious MSRP Holy Grail. The MSRP just for this car is listed at ,250.00, special edition discount less 0.00 or ,350.00, destination and handling add 5.00 for any TOTAL VEHICLE PRICE of ,945.00! Right next to this federally mandated sticker the dealer placed a lot smaller DEALER'S STICKER boldly entitled, "SUPPLEMENTAL INFORMATION" inside the same color design because the factory sticker and showing the "New" ,945.00 MSRP with ADDED charges of 5.00 for APPEARANCE PACKAGE (whatever THAT is!), with an ADJUSTED MARKET VALUE of 5.00 (whatever THAT is!) for a brand new grand TOTAL PRICE of ,635.00, Destination and Handling Included, which now costs ,690.00 MORE than the Original "discounted" factory sticker price. Immediately below this NEW ,635.00 cost bold letters proclaim "This PROTECTING-THE-CONSUMER label is not an official factory or government sticker." HUH?? YES, it's really written, "PROTECTING-THE-CONSUMER!" Unsophisticated buyers (and you can find many) pays this amount a treadmill all-around this figure. Using the CarBargains technique the buyer actually paid the TOTAL PURCHASE PRICE of ,762.10 or ,872.90 less compared to dealer hoped to realize. The car was obviously a 2007 upgrade six cylinder sedan bought in mid December, 2006 and based for the April, 2007 CR recommendation. This sale would are actually a "win-win" proposition. The buyer paid an acceptable price and the dealer created a profit based for the CarBargains referral with less time expended on just "An Act." I hasten to remember using this new and realistic Total Final Cost the consumer is still responsible to the state title tax, which now less expensive money, and "nickel and dime" fees that might be negotiated. The tax isn't negotiable, nevertheless the fees amounting to lower than 0.00 weren't challenged by this consumer. For the sake of clarity the terms TOTAL VEHICLE PRICE, TOTAL PRICE, and TOTAL PURCHASE PRICE are interchangeable and synonymous depending solely for the paper they're printed on and represent the all-inclusive bottom line price to the vehicle.

As an aside, if your car purchase takes place between model years, consider purchasing the CR-reviewed model. While the few extra dollars you may spend for the newer model could be worth more later if you eventually sell the car, there is no guarantee the quality will be of the same quality as the previous year. Followers of the Toyota Camry saga know how the 2006 V6 was among their highest (CR) rated models, nevertheless the '07 model was redesigned and downgraded to average. By 2013 this once great car was further downgraded to worse than average. In contrast, the '07 Honda Accord V6 lead the sector on this class but was also redesigned these year and such as the Camry was similarly downgraded to average status.

This article found be written from anger that resulted from receiving treatment being a chump whenever I bought a new car. There's nothing simple about new car buying. In many respects it's a demeaning and demoralizing experience. Although it may seem that this dealership has the upper hand by controlling and exhausting the purchaser inside negotiations, it is the consumer who wields the actual power simply by standing up, creating a scene and walking toward the door (the buyer's version of just "An Act"). This strategy usually sobers the sales staff to the senses and responsibility to market the car regardless if your vehicle is really a basic sub compact, top end luxury or performance car, minivan, SUV or pickup truck.

Manufacturers are partial to claiming their cars retain their resale value. That type of advertising is only true if the consumer purchased the car for the reasonable price and financed it for at most three years through a neighborhood . Like the sign in the new car at Costco says, "Ignore the sticker price..."

What about the dealership itself? Google the next term: CAR DEALERSHIP RATINGS. Several respected sites, including EDMUNDS.COM, post consumer comments about the Sales and Service Departments of human dealerships and Edmunds also provides "MUST READ" articles within the heading "INSIDER SECRETS." Know your dealership! These sites count their weight in gold. This is particularly so every time a dealership has many unfavorable reviews then suspiciously receives "five star" reviews. Caveat Emptor. Allow Buyer Beware. Don't hesitate to post your individual experience along with your dealership on a single or more websites devoted to the purpose. Your honest input is guidance to fellow consumers and may conceivably serve as a motivation towards the unsavory operations to "clean up their act." Now that people live inside the Internet Age, it's time for that auto industry to rethink its decades-old stale business model of retail auto sales with better quality cars which can be less expensive and sold without turning to questionable and deceptive sales and service gimmicks. The technology exists.

In preparing this piece the intent was that it shouldn't serve since the final word in car buying but alternatively be integrated sticking with the same accounts for example those who work in EDMUNDS.COM. Once thoroughly understood I believe any consumer will provide an advantage in making a sensible vehicle purchase which reminds me of that famous last line and sentiment through the poem "Tract" by the physician-author William Carlos Williams (1883-1963):

"Go now
I think you might be ready."

Writer: Allan R. Marshall

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